EFFECTIVENESS WEBSITE EVALUATION DETAILS

You will provide us with your most important generic term that describes your business or service and we will give you three hundred more just like it.

Find out how popular your best keywords are.

Find out how many people mis-spell your chosen keywords. E.g. Altivista, alttavista.

Does the navigation get you closer to your primary goal or is it confusing or distracting your potential customers?

Is it holding my attention? Are you using sound copywriting principles?

Is it to get more sales, more leads, etc? Once you have clarity of purpose, you can fine tune the effectiveness of your site

Detailed report of specific techniques we recommend for your site to increase your closure (get more sales for every 100 visitors). Your site will become more effective without increasing advertising costs

The most popular keywords with the least number of competing web pages.

Compare your keyword position against one or more competing Web sites.

Identify potential areas where you could:
   » leverage the traffic you have to create more traffic
   » build ongoing steady no-cost or low-cost traffic

Identify potential areas where you could interact more with your potential customer to create a better connection and more eventual sales

If a page doesn't load in 8 seconds you lose 1/3 of your visitors.

Browser compatibility problems mean some visitors can't see your site.

HTML code errors can keep spiders from properly crawling your site.

Broken links drive customers away. Do you know where your Bad Links are located? A comprehensive report that shows all broken links and their corresponding pages.

Using the same spider technology as the spiders them self
   » discover errors in Meta Tags
   » identify how relevant they are to page content

Discover why top ranked web pages got to be top ranked. Before you can hope to outrank a competing web page, you must first understand what you're up against. We will analyze a competitor's web page and reveal the main variables used by a search engine to determine its rankings.

These include:
   » incoming link popularity
   » link text (keyword ratio)
   » keyword density ratio on the web page
   » keyword density ratio in the title tag
   » Google PageRank rating

Once we have uncovered the statistics behind a highly ranked web page you want to outrank, you simply make the necessary improvements to your web pages and linking strategy needed to outrank it.

Link text is one of the main factors search engines use to determine the relevance of a web page. So you must always optimize your web site's internal links using keywords that match the title and overall page text they link to.

We crawl your web site and return a list of web pages along with the page title and link text search engines would use for indexing a page. You will instantly discover which of your web pages' title and link text requires improvement.

We find relevant link partners by searching for:
   » web sites that link to your competitors' web sites
   » web sites that offer products or services complementary to yours
   » informational web sites

In general, web sites with higher link analysis ratings rank higher in search engines. As such, exchanging links with other web sites has become the most popular method of increasing a site's link Analysis rating.

We find potential sites to request links from. Potential link exchange partners are ranked by:
   » links into the site (link popularity)
   » outgoing links (the lesser the better)
   » link ratio (number of links you have to share the page with)
   » target links (number of links to the target page)

Excellent overview of your search positions by keyword and Search Engine. It even shows your visibility statistics and last reported positions!

Displays what your summary description listings look like on each Engine. Make sure they look good to get the best response.

View the effectiveness of each page on your Web site where a ranking was found. That way you know which pages you should leave alone and which pages you should improve.

Expert, custom-tailored advice on how to optimize each of your new or existing Web pages. How to build TOP ranking pages for each top search engine without spamming or abusing the index.

Shows exactly what is positioned above and below you. Analyze these pages to see what you could do to beat your competition.